How to define a useful first version
Reducing scope works when it preserves a complete journey and a clear question.
↗︎Ideas for making
complex things clearer.
Observations on design, products, systems and the messy work between disciplines.
Up nextExplore the ideas
When a website redesign makes sense
A useful redesign starts by diagnosing the problem, not by replacing the interface.
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What branding contributes to a business
A brand earns its value in the everyday decisions a team has to make.
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How to explain a product on its website
A structure for turning a feature list into a page that helps people decide.
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How to plan communication for a startup
A practical guide to defining your audience, message and evidence before you publish.
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